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L'Oreal Men Expert: Caffeine in Anti-Ageing

We are all told to restrict our caffeine intake, and for good reason. Coffee can dehydrate, cause sleeplessness and, if drunk to excess, can reap havoc on your insides. But, with moderation, it can hold some surprising secrets. If limited to two cups a day, coffee can not only give you a little extra spring in your step each morning, but it is now thought that coffee can hold some extra anti-ageing benefits.

Caffeine has powerful antioxidant qualities, which when ingested, could help fight against the free radical cell damage that can lead to the visible signs of ageing. A recent study by the University of Washington in Seattle, later published in the Journal of Investigative Dermatology, exposed healthy skin cells and UV damaged skin cells to caffeine. The caffeine caused the damaged cells to die while not hurting the healthy cells.

So drinking caffeine could help reduce the signs of ageing, but what about skin topical skin products? Caffeine is now commonly listed as an active ingredient in a number of anti-aging products and it is believed that caffeine can be just as effective if absorbed through the skin. Providing cells with the same antioxidant benefit as drinking the hot brown stuff.

What's more, a number of studies have heralded the anti-inflammatory properties of caffeine. This means that topical application to the fragile skin underneath the eye could help reduce the appearance of dark circles and puffiness caused by inflammation and poor circulation to the area.

L'Oreal Men Expert Vita Lift Double Action Eye Cream is enriched with caffeine to help improve the appearance of dark circles and puffiness, one of the most significant factors in the ageing process.

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