Create deeper, richer, more lustrous colour as you cleanse. Formulated with cocoa and evening primrose oil, our Colour Deepening Shampoo cleanses and infuses deep brunette tones.
Famous for its quality hair-care products, John Frieda launched over 30 years ago in London. The real breakthrough came in 1989 with the invention of the Frizz Ease hair serum, promising pin-straight glossy hair for everyone, which would go on to be a staple beauty product for many. Today, their dedicated team of experts keep developing new products to make sure you look your best.
Directions: Gently massage into wet hair, lather and rinse well. For dramatic colour, follow with Brilliant Brunette Visibly Deeper Colour Deepening Conditioner. For a boost of deep tones follow with the Colour Deepening Treatment as directed. Colour Depositing Safe for use on natural or colour-treated hair and for use on highlights & lowlights.
CAUTION: Rinse hands immediately after use. Avoid contact with household surfaces to prevent staining. If contact occurs, clean immediately.