Burberry design house launched The Beat in 2008 as a citrus woody fragrance for women. The Beat is new concept from Burberry as it marks a new type of perfume from existing Burberry fragrances. The Beat is described as an edgy and sexy as well as energetic, vibrant and dynamic modern fragrance inspired by the blend of British heritage with rebellion and independence that is at the soul of the Burberry brand. The Beat scent notes consist of Ceylon tea and iris with bluebell, bergamot, cardamom and pink pepper perfectly combined with mandarin, musk, vetiver and cedar. This delightful fragrance has been recommended for daytime wear.