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Top Sellers

Rimmel Hide The Blemish Concealer (

RRP:£4.29
NOW: £3.99

Rimmel Clear Complexion Powder (021

RRP:£3.70
NOW: £3.66

Rimmel Hide The Blemish Concealer S

NOW: £4.12

Rimmel London Natural Bronzer Sun B

RRP:£4.99
NOW: £3.99

Rimmel Special Eyes Eyeliner Pencil

RRP:£3.99
NOW: £2.82

Rimmel Special Eyes Eyeliner Pencil

RRP:£3.99
NOW: £2.82

Rimmel Exaggerate Liquid Eyeliner B

RRP:£4.99
NOW: £4.88

Rimmel Extra Super Lash Mascara Bla

NOW: £4.67

Rimmel Lasting Finish Lipstick Alar

RRP:£5.19
NOW: £4.57

10.

Rimmel 100% Waterproof Mascara Brow

RRP:£5.05
NOW: £4.95

Home › Rimmel

Welcome to the Rimmel store where you will find products in the following categories Rimmel Eyes, Rimmel Face, Rimmel Lips, Rimmel Nails, Rimmel Sunshimmer

Rimmel Categories


	Rimmel Eyes view all �		Rimmel Face view all �

	Rimmel Lips view all �		Rimmel Nails view all �

	Rimmel Sunshimmer view all �

Featured Rimmel Products

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Rimmel Match Perfection Loose Powder Transulcent

10g

£6.43

RRP: £6.79

YOU SAVE 36p

Rimmel Soft Kohl Kajal Eye Pencil 021 Denim Blue

£2.83

RRP: £2.99

YOU SAVE 16p

Rimmel Sunshimmer Instant Tan Make-Up Light Matte

£5.31

RRP: £5.99

YOU SAVE 68p

more products �

Top Rated Products

Rimmel Professional Eyebrow Pencil Black/brown

1.4g

£2.81

RRP: £2.99

YOU SAVE 18p

Rimmel Professional Eyebrow Pencil Dark Brown

1.4g

£2.83

RRP: £2.99

YOU SAVE 16p

Rimmel Soft Kohl Kajal Eye Pencil Pure White

1.2g

£2.81

RRP: £2.99

YOU SAVE 18p

Rimmel The Max Volume Flash Mascara Extreme Black

8ml

£6.22

RRP: £6.99

YOU SAVE 77p

Beauty loves a legend, and legends don’t come much more compelling than the story behind Rimmel, one of the world’s oldest cosmetics brands supplying millions of women with the very best in beauty products. In 1820, a respected French perfumer who had been trained by the famous Lubin, perfumer to Empress Josephine, the wife of Napoleon I, accepted an invitation to manage a perfumery in London’s prestigious Bond Street. By 1834, the move to London had proved so successful that, together with his son and apprentice Eugene Rimmel, then aged just 14, he opened a perfumery of his own. The House of Rimmel was established.

As the business flourished, so too did the talents of Eugene Rimmel. By the age of 24, he had become, not only an expert perfumer, but also a cosmetics visionary, experimenting with fragrance and colour, and travelling the world in search of exotic ingredients and new ideas. A pioneer of personal hygiene, he developed some truly innovative products, including mouth rinses, fragranced pomades and an ingenious scented steam vaporiser, while high society flocked to his flagship perfumery in Regent Street to purchase an extensive range of exquisitely packaged perfumes, soaps and bath essences, many of them bearing royal warrants.

Even at this very early stage, Eugene Rimmel sensed the potential of advertising to bring his beauty products to a wider public, and began to publish lavishly illustrated mail order catalogues and to place advertisements in theatre programmes. When he died in 1887, his two sons inherited his beauty empire, building on their father’s success internationally by developing an extensive colour line with a special focus on eye-enhancing beauty products, in particular Rimmel’s revolutionary mascaras. So popular did they become that “rimmel” is to this day the word for mascara in several languages!

After the Second World War, Rimmel was acquired by Robert and Rose Caplin, the owners of a London advertising agency. As a new mood of optimism swept through Britain, and Hollywood heroines became beauty icons for millions of women, the Caplins – with intuition worthy of Eugene Rimmel himself – anticipated the resulting cosmetics boom by expanding Rimmel’s colour range, modernising its packaging and launching the first ever self-selection dispenser.

During the 1970s and 1980s, the company changed hands several times before it was finally acquired by Coty Inc. in 1996. Rimmel has since gone from strength to strength, bringing its unique London look to more than 40 countries worldwide and establishing itself as

Britain

’s best-selling cosmetics brand with a truly unique array of beauty products.

What is truly astonishing is that a brand with so much past can still be very much of the present – but Rimmel, of course, has a tradition of breaking all the rules. Founded in London, Rimmel has kept its finger on the pulse of this most eclectic of capitals, and taken inspiration from the city’s unique street style to create a brand of beauty products that’s quite different from anything to emerge from Milan, Paris or New York.