Lynx is the UK’s top male grooming brand, combining coolly seductive fragrances and packaging with cutting-edge technology to give guys serious pulling power.
Get ahead in the mating game
A steady stream of innovative products gives guys the tools to get ahead in the mating game. Lynx’s popularity is also down to its cutting edge, award-winning marketing campaigns starring the likes of Jennifer Aniston, Kelly Brook and Abbey Clancy. From the Number 1 sound track to Pulse ‘make luv’, to 2007’s BomChickaWahWah, each ad campaign fast becomes a part of every British guy’s psyche.
How it all started
Originally launched in France in 1983 (where it is known as Axe), Lynx was introduced into the UK by Elida Gibbs Ltd in 1985. The first body spray to be launched as a stand-alone brand and not part of a wider range of products, it was initially available in a choice of three fragrances: “Amber”, “Musk” and “Spice” and was packaged in distinctive black with silver lettering, giving it strong associations with maleness and sexual potency.
With a brand mission to give consumers the edge in the mating game Lynx has continually evolved to develop fragrances that bring guys closer to their ultimate girl. Working closely with the Lynx Institute of Attractiveness, the ‘Nose’ and Lynx perfumiers have developed pulling-inspired fragrances including Lynx Vice which is packed with high levels of exotic fruits, designed to turn unsuspecting nice girls naughty.
In Summer 2005 Lynx Shower hit the festival scene with Manwash, a 40ft human car wash. The finest male scrubbing machine known to man was crammed with stunning Manwashettes who scrubbed down hundreds of guys leaving them pure and ready to start pulling again.
Summer 2007 saw the re-formulation of all fragrances. The new and improved range gave guys even more opportunities to pull. Kelly Brook and her team of Lynx Mynxes hit our screens in the Miami based Bom Chicka Wah Wah Rally, a nationwide search for the UK’s ultimate ‘Players’, teams of three mates who have had success with the ladies but want to take their skills to the next level and improve their game.
2008 sees the launch of Dark Temptation, which contains traces of chocolate and whipped cream designed to send women into a spiral of lickable, loveable and luscious desire. In addition to its deodorant range, Lynx offers anti-perspirant solutions with Sharp Focus being the latest variant to be introduced to the Lynx Dry collection.
Did you know?
Women follow their nose when searching for a partner. A survey has found that women rate the smell of a man as more important than his looks as it apparently indicates how healthy he is – and therefore how healthy his offspring might be.
British men worry about their self image, with personal freshness, bad breath and body odour causing the most stress.
Guys are fast catching up to their female counterparts’ love of grooming products, with 53% of men claiming to use two or more products in the shower.
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