PRO:VOKE Touch Of Silver Brightening Shampoo is a professional quality shampoo formulated to enhance the colour and condition of light blonde, platinum or white hair. It contains violet colour pigments that will counteract any tendency to yellowing, fading or dullness and active ingredients to make coarse hair feel supple again. The result is beautifully bright hair, glistening with health and radiance.
This is a toning shampoo, to avoid colour build up, use PRO:VOKE Touch of Silver Daily Maintenance Shampoo at regular intervals.
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I have used this shampoo for years, as my hair is dyed blonde but I like to keep it looking a nice ashy/whitey colour. This shampoo is the best one I have used and my hair never looks yellow. I use it every time I wash my hair and it works brilliantly. It is more expensive than regular shampoo, but a lot cheaper than most purple shampoo brands!!
Didnt think it worked but taking photos over a month showed a definite reduction in brassiness. Impressed especially with the price, great value and good product.