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Schwarzkopf Live Colour XXL 00A Absolute Platinum offers long lasting intensity and shine. It cleans away residues and impurities to give you a light and beautiful result. Live Color XXL has a special sealing technology to seal in colour for longer and a water proof with built in wash out protection to prevent colour fade. It is the obvious choice for long lasting beautiful hair.
I have used this product for years and time and time again and it has never failed me once :) My natural hair colour is a mousey blonde, so upon applying this I end up with a lovely white blonde colour. Ive also used this product when trying to get my hair from jet black back to white and managed it with minimal fuss. The only thing I would suggest however, particularly for those applying the product to dark hair is after application, there is a chance depending on previous colour / your hair type, that you hair may not be as light as it is on the box. My solution to this (as I wanted my hair as white as possible) was to invest in some purple / violet toner. There are several brands on here that are great for finishing off the look. I thoroughly recommend this product to fellow platinum groupies! Good luck, and happy bleaching!
Schwarzkopf Live Color XXL 00a Absolute Platinum is ABSOLUTE-ly amazing! As a younger more daring me, I dyed my hair from my natural dirty blonde to the darkest black I could find. Sadfully, like they say once you go back you never go back... without frying the cookies out of your hair attempting to bleach it. BUT, I got ahold of a few boxes of these miracle workers and I got my hair not only no longer black, but a beautiful shade of platinum blonde. My hair has never looked so healthy from dying it before! I dont have problems with my hair falling out like normal powder bleaches do. LOVE LOVE LOVE this product! thank you so