Nivea understands that your skin undergoes a lot throughout life and is faced with many challenges. Every day our skin comes across many elements that can cause damage to our skin including harsh weather, UV light and air pollution - in fact, dermatologists believe that around 90% of skin ageing is down to these external factors. All of these factors cause free radicals, which are your skin’s worst enemy. These free radicals cause oxidative stress to our skin cells that result in damage and premature ageing.
Due to this oxidative stress on our cells, our skin’s stores of collage, elastin and moisture begin to decrease as our deeper layers of skin hold less water, our elastin loses its spring and collagen production stops and begins to decrease. These effects are then seen on our skin as fine lines and wrinkles as well as sagging, dry and dull skin, which is simply known as skin ageing as we get older. This is why Nivea has developed skin care products specifically for ageing skin to ensure it gets the best care to help it look healthy and youthful.
The Nivea Q10 range is known for its anti-ageing support of our natural co-enzyme Q10 stores. This particular ingredient functions as a powerful antioxidant that works to neutralise oxidative stress to our skin cells and produces energy that our body needs for cell growth and maintenance. It also contains creatine as our body’s production of both Q10 and creatine decrease with age, leaving us vulnerable to damage from external influences. Each Q10 product helps to refine pores, firm skin texture, reduce the appearance of lines and wrinkles and reveal your skin’s natural and youthful radiance.
Nivea Cellular Anti-Age:
Nivea know the important role that your cells play in skin ageing, which is why they’ve developed their new Cellular Anti-Age range to help slow the process and reduce the signs of ageing. Skin ageing is associated with a slower rate of cellular renewal, due to the oxidative stress from free radicals they have suffered. Cellular Anti-Age from Nivea therefore works by stimulating surface skin renewal and rejuvenate your skin cells for younger skin that you can see and feel. Nivea Cellular is a revolution in anti-ageing skin care as it supports the skin’s own regeneration process in order to improve skin firmness and elasticity and reduce the appearance of fine lines and wrinkles. Take your pick from the Day Cream, Night Cream, Eye Cream or Skin Refining Serum.