Get a lighter blonde that feels as good as it looks. This lightening shampoo renews blonde hair's healthy appearance and touch, without drying it out.
Famous for its quality hair-care products, John Frieda launched over 30 years ago in London. The real breakthrough came in 1989 with the invention of the Frizz Ease hair serum, promising pin-straight glossy hair for everyone, which would go on to be a staple beauty product for many. Today, their dedicated team of experts keep developing new products to make sure you look your best.
Directions: Work gently through wet hair, lather, rinse well and follow with Go Blonder Lightening Conditioner. Use daily to optimise lightening.
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