Add natural-looking volume to fine strands. This gentle shampoo, with Caffeine Vitality Complex, cleanses and gives flat strands volume that's touchably soft.
Famous for its quality hair-care products, John Frieda launched over 30 years ago in London. The real breakthrough came in 1989 with the invention of the Frizz Ease hair serum, promising pin-straight glossy hair for everyone, which would go on to be a staple beauty product for many. Today, their dedicated team of experts keep developing new products to make sure you look your best.
You may receive this product with the name 7-Day Volume. Rest assured it's the same great product inside the tubes that will transform your fine, flat hair with natural-looking, touchable volume - just with a different name.
Gently massage into wet hair and rinse well. Follow with Luxurious Volume Touchably Full Conditioner.Safe for colour-treated hair.