Add natural-looking volume to fine strands. This gentle shampoo, with Caffeine Vitality Complex, cleanses and gives flat strands volume that's touchably soft.
Famous for its quality hair-care products, John Frieda launched over 30 years ago in London. The real breakthrough came in 1989 with the invention of the Frizz Ease hair serum, promising pin-straight glossy hair for everyone, which would go on to be a staple beauty product for many. Today, their dedicated team of experts keep developing new products to make sure you look your best.
Directions: Gently massage into wet hair and rinse well. Follow with Luxurious Volume 7-Day Volume Conditioner. Finish with Luxurious Volume 7-Day Volume In-Shower Treatment as directed.
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