Transform curly, frizzy hair into a straight, smooth style that lasts up to 3 days*. Formulated with Keratin, this heat-activated formula protects against heat damage and wraps each strand to seal in longer lasting straightness without weighing hair down. *or until your next shampoo if less than 3 days.
Famous for its quality hair-care products, John Frieda launched over 30 years ago in London. The real breakthrough came in 1989 with the invention of the Frizz Ease hair serum, promising pin-straight glossy hair for everyone, which would go on to be a staple beauty product for many. Today, their dedicated team of experts keep developing new products to make sure you look your best.
Directions: Spray evenly throughout Damp or Wet, not dry hair. Start with 7-15 sprays, using more or less depending on amount of curl, hair length and thickness. Comb to distribute evenly and blow-dry hair straight. Finish with a hair straightener, straightening hair in sections.