How does GojiMax™ work?...The Science Behind The Secret

Made from actual Goji Berries, GojiMax™ possess all the antioxidant properties that the Goji Berry contains. GojiMax™ is high in polysaccharides, triglycerides, betasitosterol and cerebrosides which are responsible for goji's potential health benefits. The polysaccharides in goji berries are responsible for goji berry's antioxidant effects and actions in reducing blood sugar levels, triglycerides and cholesterol levels. They may also help to combat fatigue, boost immune system function, and improve sexual performance and fertility.

Polysaccharides are complex carbohydrates. Starch is the main polysaccharide used to store glucose. When humans eat starch, amylase - an enzyme found in our saliva and intestines - breaks down the starch allowing the glucose to be absorbed into the bloodstream. Once absorbed in the bloodstream, the human body uses insulin to scatter and distribute the glucose to areas and cells where it is required for energy or stores it as glycogen.

Polysaccharides themselves are chains of sugar units that form in structures from tens to thousands of units long. They are the carbohydrate storage units for animals. Starches and glycogen are homopolysaccharides – which means they have the same type of sugar throughout their chain.

An advantage of having glucose stored in these polysaccharides is that although single glucose molecules absorb water and take up a lot of space, these storage polymers are compact and do not absorb water. They are resourceful ways for storing large amounts of glucose that can be promptly metabolised, and do not affect the cells make up.

Starch is found in many plants we consume, such as potatoes and cereal grains. It is the main carbohydrate that humans consume. When starch is converted to glucose within the body, it causes blood glucose levels to increase. This leads to the secretion of insulin from the pancreas. Glycogen is created after eating, when blood glucose levels increase. Hence, Polysaccharides within complex carbohydrates help with the maintaining of blood sugar levels.

The Polysaccharides found within the Goji Berry provide the antioxidant vitamins C and E, as well as the minerals potassium, calcium, selenium, iron and zinc. Antioxidants work to prevent cellular damage within the body and play a significant role in attaining optimal health and even preventing disease.

Antioxidants help to remove free radicals from the body. Free radicals damage cells, causing them to age (otherwise known as oxidative stress). The antioxidants found within the Goji Berries slow the rate of oxidative stress as they stabilise free radical molecules.

Vitamin C in Goji Berry can help to boost the immune system's defences against infection and viruses and can protect a body from harmful free radicals that can speed-up the rate of ageing and conditions such as cataracts. Vitamin E may help prevent and possibly prevent signs of ageing. Since vitamin E contains antioxidants, it can help slow the aging process. Your skin can age very quickly due to environmental factors and lifestyle. The antioxidant properties in vitamin E helps repair damage caused by these free radicals.

The Beta-sitosterol component in goji berries may also help to lower cholesterol levels by inhibiting absorption in the stomach and intestines.

Beta-sitosterol found within Goji Berries is a phytosterol. A phytosterol or plant sterol, are cholesterol-like molecules originating in plants, such as whole grains, fruits, legumes, and vegetables. Phytosterols contrast animal cholesterol ever so slightly in their structure, but vary dramatically in their ability to encourage the build-up of a fatty plaque on vessels that can lead to heart disease (atherosclerosis). Phytosterols are marginally absorbed from the small intestine, so they do not enter the bloodstream and either stop or slow down the absorption of dietary cholesterol and cholesterol made by the liver.

Goji Berries also contain Zeaxanthin, which might help to protect your eyes from diseases or conditions of the retinas. Zeaxanthin is a carotenoid found in the retina of the eye. In the macula, an area in the centre of the retina, there are apparently high concentrations of zeaxanthin.

Studies concerning the eye suggest zeaxanthin can play an important role in eye health. People who consume zeaxanthin are less likely to develop age-related macular degeneration, and appear to be less likely to suffer with cataracts. These conditions are commonly associated with ageing; hence the beneficial link associated with consuming Goji Berries to anti-ageing and vision protection as a causative feature of vitamin E and Zaxanthin. It also seems that eating vitamin C with Zeaxanthin seems to increase the body's ability to absorb it. Goji Berries also contain vitamin C which should help with the uptake of Zeaxanthin within the body.

Zeaxanthin seems to protect the eye from oxidation, a common cause of damage related to ageing. Zeaxanthin may also be involved in the vascular health of the eye as without good circulation, the eye can be susceptible to infection and other types of damage.