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Creed is the world's only luxury fragrance house that is a privately held dynasty. The company was founded in 1760 and remained in the family till date through being passed from father to son for more than 10 royal houses. Creed Perfume has enchanted the world for more than 250 years and is one of the 100 oldest family businesses in the world. Presently Olivier Creed, the sixth generation, and Erwin Creed, the seventh generation, continue the family business. Creed is globally known in the fragrance industry for being the strongest proponent of natural ingredients in fragrances.