Does Applaws contain any artificial ingredients?
No, Applaws does not contain any artificial ingredients. All of their products are kept fresh with natural citrus and herb extracts, compared to many other pet foods that use the chemical preservative propylene glycol to preserve their food.
Why is it important for pet foods to be easily digestible?
Pet foods need to be easily digestible in order to avoid stomach problems or adverse reactions to the food. When a food is easily digested it means an optimum level of nutrients has been absorbed into the body that are needed for proper growth, stamina, reproduction and overall health.
What is taurine and why is it an important ingredient?
Taurine is an essential amino acid that is needed for optimum heart and eye health, particularly in cats. Cats in particular require a high level of taurine for their body functions and need to gain this from their food. Applaws is naturally rich in taurine from the high quality meat proteins and therefore does not need to add additional taurine to their products like other pet food brands often do.
I’ve noticed that Applaws has higher protein content than my pet’s normal food; is this bad for them?
Definitely not - protein is incredibly good for your pet and will help them to increase lean muscle. The high protein content in Applaws comes from natural digestible meat protein like chicken and fish, which is absorbed far better than any other protein form. This also makes it a great option for overweight pets as, combined with low carbohydrates, the protein content can help your pet lose weight.
Why does Applaws pet food not contain cereals?
Cereals are not a part of a dog’s natural diet and they have been proven to be one of the top causes of allergies and food intolerances. Cereal protein is particularly difficult to metabolise into energy and they also have a high carbohydrate content that could lead to high blood sugar and weight gain. These are the main reasons why Applaws stay clear of cereals in their pet food.
What vegetables are used in Applaws food?
Applaws food contains vegetables like potato, pumpkin, carrots, green peas and sweetcorn. These vegetables are used not only because they complete a delicious meal, but also because of their many nutritional benefits and easy digestibility for your pet.
Is Applaws food high in fat?
Just like human diets have good and bad fats, so do our pet’s diets. Applaws contains optimum levels of good fat to act as a concentrated source of calories for energy, for your pet to absorb fat-soluble vitamins like A and D and to supply essential fatty acids like linoleic acid that are needed for healthy skin and coat.
Why do the kibbles change colour throughout the year?
The Applaws recipes remain the same at all times; however because they are made in small batches using fresh, natural ingredients, the colour of ingredients will change with the seasons. The colour of the kibbles may therefore change from a darker brown to a lighter brown, despite having exactly the same ingredients and great taste.
Why do I need to feed my pet a smaller portion when using Applaws?
Your pet’s nutritional needs will be met with a smaller portion of Applaws when compared to other pet foods. Because all Applaws products are highly digestible and contain concentrated goodness, your pet will utilise more food taken in as nourishment and less will be undigested.
The oil content in Applaws pet food is quite high; will this cause my pet to gain weight?
The oil content in Applaws is around 20% but actually helps with the absorption of surplus fat, which will help your pet to get leaner and fitter. The oil content in Applaws (cat food in particular) is salmon oil that helps to increase the level of good cholesterol in the blood, rather than increasing bad cholesterol like other oils.
I’ve noticed the Applaws ingredients labels state that it contains ash; what does this mean?
Ash is a rather confusing term of the pet food industry that pet food companies have to use by law. It refers to the measure of the total mineral content that is found in the food. These minerals include calcium, potassium, sodium, phosphorus, zinc, iron, copper and manganese etc.