In a world where complexity increasingly touches every aspect of our daily lives, our innovations will lead in bringing sense and simplicity to people. Our brand promise “sense and simplicity” encapsulates our commitment to intimately understand the needs and aspirations of consumers and customers in order to deliver innovative solutions that are advanced and easy to experience.
It is the combination of two unique capabilities that enables us to deliver on our “sense and simplicity” promise. These capabilities are firstly, by understanding people and secondly, technology integration and product design.
We put our end users front and center of product innovations starting with understanding their needs and aspirations. We use best-in-class research facilities and agencies to validate and ensure that our product innovations are designed around people’s needs and aspirations, easy to experience and advanced.
Our brand communications reflects our commitment to simplicity. Each execution demonstrates how different Philips products improve people lives through technology that makes sense. Technology designed around the way people live and work. Technology that’s easy to use. In other words, technology that's pure simplicity.
The foundations of Philips were laid in 1891 when Anton and Gerard Philips established Philips & Co. in Eindhoven, the Netherlands. The company begun manufacturing carbon-filament lamps and by the turn of the century, had become one of the largest producers in Europe. Stimulated by the industrial revolution in Europe, Philips’ first research laboratory started introducing its first innovations in the x-ray and radio technology. Over the years, the list of inventions has only been growing to include many breakthroughs that have continued to enrich people’s everyday lives.