For many years now, the HUGO BOSS Group has ranked among the global market leaders in superior fashions – and been progressively extending this position.
Today the fashion group generates sales of 1.5 billion EUR with a workforce of more than 8,400. Flanking highly developed product competence and excellent logistics as cornerstones of this continuing success is a global marketing network powered by a comprehensive knowledge of markets and consumers in over 100 countries. Consistent, innovative visual merchandising and efficiently implemented marketing measures serve to reinforce the image of both the Group and its brands.
The BOSS and HUGO brands cover all the major fashion segments for men and women. Additional product groups such as shoes and accessories, fragrances, eyewear, and watches complement the individual collections. This broadbased and wellstructured platform enables HUGO BOSS to offer each of its target groups the fitting outfit for every occasion.
The strengths initially generated by the substantial and sustained success of the BOSS brand – first introduced as a classical men’s businesswear line in the 1970s – have been extended to a range of other fashion segments. The line has included womenswear since the end of the 1990s.
Licensing agreements are in place for the three product groups Fragrances and Cosmetics, Eyewear and Watches. To this end we partner with established players that rank among the market leaders in their segments. The Fragrance and Cosmetics segment has been evolving dynamically for several years, with our brands’ fragrances consistently numbering among the top sellers worldwide.
The HUGO brand, launched in 1993, adds unconventional accents and uniquely different styles.
