About Clearblue

For over 20 years, Clearblue has been listening to and working with women to deliver innovative products to meet their needs when they think they might be pregnant or are trying to conceive. Clearblue products are developed from detailed research on what women want and need. The Clearblue range of diagnostic products meets the needs of women who are trying for a baby or think they might be pregnant.

When you fall pregnant your body starts to produce the pregnancy hormone, human Chorionic Gonadotrophin (hCG). The amount of hCG in your body doubles every 2 – 3 days, and reaches a maximum at around 7 – 12 weeks into the pregnancy.

Clearblue pregnancy tests work by detecting the presence of hCG in urine. They are all over 99% accurate in laboratory tests when used from the day your period is due. Some of the tests in the range are so sensitive that they can be used up to 4 days before your period is due.

Trying for a baby?

Trying for a baby is a very exciting time in a couple’s life. It may seem surprising to know however, that even a perfectly healthy couple in their 20’s have only a 1 in 4 chance of conceiving in each cycle. So if getting pregnant takes a while, there is generally nothing to worry about. Still, many couples planning a family might want to take some positive steps to maximise their chances of conceiving a baby naturally.

Most people don’t realise that there are only a few days in a woman’s cycle when making love can result in conception – and only 2 days when it is most likely. So achieving the goal of pregnancy can just be a matter of better timing.