For the past 50 years, Clarins has been the worldwide leader in women’s skin care. By accumulating an exceptional degree of experience, investing in extensive scientific research and by constantly talking to women and discussing their needs it has created new and innovative products that have changed the face of beauty. This unique approach has made Clarins the number one in premium skin care.

Clarins: a brand with millions of loyal customers worldwide. Women, but also men, who’ve become closet devotees of Eau Dynamisante, Gentle Foaming Cleanser, Hydration Plus Moisture Lotion, Eye Contour Gel and the list continues….

This male following for a female skin care range is unique within the beauty world. So it made sense to take the next step and offer men their own Clarins range, catering for the specific needs.

This is the aim of CLARINS MEN.

Clarins is one of the few skin care brands with the credibility needed to move into the men’s grooming market.

The first reason: Clarins is ‘the’ skin care specialist. With this reputation it was accepted that Clarins would understand the different needs of men’s skin, which is structurally different to women’s. Clarins was also regarded as a serious and effective brand, which in no way had a frivolous feminine image. Furthermore, the research found that men appreciated the way in which a Clarins product was a marriage of science and nature, using active extracts and the latest skin care technology.

Simple, direct, honest communication together with technically sophisticated yet natural products… these are the watchwords that led Clarins to create CLARINS MEN: 9 products that promise energy, comfort and softness. ‘Long live men’s skin!’